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Detergent bottle cap design made me go “Aha”
Imagine this. It’s laundry day. Argh. You already hate it. You load the machine with clothes. You unscrew the cap of the detergent bottle. Pour the liquid. Put the cap back on and Ahhh! Some detergent leaks out. Now, take this Detergent Bottle Cap. Do you notice anything different? It’s brilliant design. It looks like…
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How to approach Pricing Strategy for Marketplace as a Product Manager
“Why should I worry about the pricing strategy?” I asked my manager during a conversation. A bit of a story. I had taken up the ownership of a newly launched product. While we had basic pricing model in place, we had to re-evaluate our pricing strategy for new market launches. My manager asked me to…
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Choosing the right payment gateway for Indian businesses
I worked in Fintech companies for more than 4 years and selling payment gateways was my job. There is a lot to be said about the benefits of having a payment gateway but since you have landed on this article, let’s assume you already need a payment gateway. You may have even created an excel…
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Crafting Customer-Centric Surveys — A Collaborative Effort of Product Manager, UX Researcher and Designer
“How satisfied are you with our product?”, asks a tiny popup on your screen. It is a survey to find out if the customer is satisfied with the product or not. You’d think, that is probably the easiest part of someone’s job. I used to think that too. Until one day, I found myself in…
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Case Study: A neobank for gig workers
I recently interviewed with a top fintech in India for their Product Manager role. As part of my interview, I worked on a case study for the problem statement given by the company. I have replaced the company name with BankNow. Apart from the brief problem statement, I had received a separate note on what…
Maria Martin 